Why is it relevant?
In the age of streaming, music is more accessible than ever — but often less tangible. Social posts disappear quickly, algorithms decide reach and artist discovery is fragile. MTC puts something physical back into music: a fan touchpoint that can be collected, shared and unlocked digitally.
Founding Artist Program
Edition 01 is currently in preparation. MTC is looking for musicians, instrumentalists, producers and singers who want to be considered for the first curated MTC edition. Applying is free. If an artist is selected, permission to use their artist name, image material, profile information and supplied assets will be clarified separately.